AIFA 2022


Adebola Williams

RED | For Africa



Adebola Williams is the co-founder and Group CEO of RED | For Africa, the continent’s largest portfolio of youth-focused media brands including Red Media Africa, StateCraft Inc., The Future Awards Africa, and Y!/ A pioneer at the intersection of media, democracy, and social change, Adebola has been profiled by Forbes and CNN as the man who helped elect a trifecta of Presidents in Africa. He co-founded Enough is Enough (EiE), Nigeria's foremost civic participation platform and a premier voice for young people on politics. He later resigned as the board chairman to steer the rebranding of the current Nigerian president, Muhammadu Buhari through a re-aligned national discourse and optimized media engagement, changing longstanding perceptions and swaying the elections. Right after, he and his team went on to help Ghana’s opposition candidate Nana Akufo-Addo win the presidency on his third attempt, and also President Macky Sall of Senegal to extend his presidency into a second term. His work in corporate marketing and communication across different sectors has earned him and Red Media Africa several awards including SABRE, LaPriga, Marketing Edge, Young Cannes and the C4F Marketing awards in Davos. A Young Global Leader with the World Economic Forum, Arch Bishop Desmond Tutu Fellow, Mandela Washington Fellow, British Council global change-maker, amongst other prestigious fellowships Adebola is a recipient of the CNBC Young Business Leader of the Year award for West Africa and has been named by Forbes as one of Africa's best entrepreneurs under 30 in 2017 . A social media sensation , he who routinely engages a social media audience of over 360,000 people. Adebola sits on boards of ZedCrest Capital as a Non. Executive Director, United Nations Generation Unlimited (GenU) as a Global Champion and recently named a global Patron for No Malaria UK.

Other Sessions

This speaker will be involved in the following conferences: